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While many organizations now rely heavily on web-based marketing, there are also many industries for which brochure printing is still a highly effective form of advertising. From travel to health care and everything in between, countless niches can benefit from providing prospects with a physical object they can use to explore product and service offerings. If you’re considering this option for your business, browse through some of the most popular trends below.

Eye-Catching Brochure Trends to Consider

1. Minimalism

Minimalist design schemes are appearing everywhere from websites to cafes and even home interiors, and brochure printing is no exception to the trend. A white background, black text, and clean icons or images deliver your key messaging with a modern twist. Choose a crisp light font to master this trend, such as Sans Serif.

2. Geographic Elements

brochure printingPlaying with unusual shapes will help get your brochures noticed among a sea of other pamphlets. From octagons to circles and squares, nontraditional shapes are worth considering, especially if your brochures will be handed out with others. For business conferences, this trend can make a strong impact.

3. Illustrations

Incorporating actual hand-drawn details or those designed to look like drawings will give your brochure a playful and accessible quality. In industries like child care and education, illustrations invite prospects to engage with the content because they make the brochure feel friendly and down-to-earth.

4. Line Art

Line art is extremely versatile. It can resemble a pencil line drawn on paper, or incorporate a number of colors. The use of clean lines has been wildly popular in logos and apps, but it has also entered into the world of brochure printing in recent years. It allows businesses to incorporate essential information without overwhelming the eye.

 

If you’re seeking a trendy design scheme, Bestype Imaging is a premier source for quality brochure printing in Manhattan’s Tribeca neighborhood. Their team offers quick turnaround times and accommodates projects in small and large quantities. Learn more online, or call (212) 966-6886 to reach a digital print advisor.

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