If your company is attending a trade show, you have an opportunity to get attention both from potential customers and from possible future partners, investors, and employees. To catch the right eyes and generate buzz, you need a unique, effective booth design. Work with your printing company to create a beautiful display following these guidelines.

Design Principles You & Your Printing Company Should Follow

1. Go Vertical

People passing your trade show booth or table are most likely to see custom banners and other promotional materials that are close to eye level. When flyers, posters, and T-shirts are laid out on a table or attached to the front of it, they are often hidden by crowds of trade show attendees. To avoid this, include vertical displays for more visibility.

2. Prioritize

The most important elements of your promotional messaging should be placed where people are most likely to notice them. Map out your design and put the most intriguing elements of your promotional messaging—your logo, for example—at eye level and in a prominent position. The back wall of your booth is often a choice location.

3. Brand Yourself

Coordinate your display in terms of color and style. Use your brand's colors throughout, and be consistent with fonts and thematically appropriate photos.

4. Get Attention

If your brand's color is a commonly used hue like white, gray, or blue, or if it’s not very eye-catching, you may need to incorporate other colors to attract attention. You can also use moving or interactive displays to grab interest, or try to be funny or entertaining in your messaging.

5. Streamline

The more individual design elements you add to your trade show display, the less each element stands out. Make judicious use of your available space, and don't overcrowd your exhibition with messages that compete for attention. If you have lots of information to share, have your printing company put it in a pamphlet.

 

For custom banners and other printing services in Strongsville, OH, choose Marles Printing Co. Serving a 30-mile radius within Cuyahoga County, they have over 45 years of experience providing quality print materials and promotional products to help you advertise your company. To get started on your project, contact this locally owned printing company at (440) 973-4747 or online.