Despite the emergence of online media, the use of traditional communication channels such as print media for advertising still gets impressive results. The sustained widespread use of posters, pamphlets, and announcements even in the most advanced and progressive cities only goes to show that print media isn’t going anywhere — even with online platforms on the rise. Here are three benefits of utilizing print media to gain publicity for your business, organization, or event.

3 Benefits of Advertising With Print Media

1. Permanence

Unlike online platforms where advertisements can only be displayed for a limited time, print media doesn’t disappear. Once a pamphlet is in your hands, it’s yours to keep. There are even brochures produced centuries ago that are still stored in mint condition by museums and antique collectors! Because of its permanence, it’s also easy for readers to pass print media advertisements to other people. A person who has read a newsletter, for example, could pass it on for others to read, creating additional exposure.

2. Trust & Credibility

Many people, especially a more mature audience, can be skeptical when it comes to the information they get from the internet. Reading about a product or service from a printed material encourages trust because everything is on record, and the document is tangible. Potential customers can read the content at their own pace, including the fine print.

3. Non-Intrusiveness

Many people get annoyed with online advertisements that flood their social media or suddenly pop-up on their screens. And when internet users get irritated, the tendency is to immediately scroll up, close the window, or skip the advertisement without even bothering to consider its offer. Print advertising doesn’t run the risk of being intrusive. Audiences can digest the ad at their leisure, without feeling that their personal space is being violated.

For your print media needs, Millprint offers premium services. With 23 years in the business, this Cincinnati-based printing company has immense experience in producing printed business materials, full-color posters, and other professional printing materials. Call (513) 489-3000 or visit their website to learn more about their services.