If you’ve ever thought about starting an electrical business, there are several steps involved in making that dream a reality. For example, you’ll first need to become licensed; obtaining the proper training and certifications assures future customers you’re knowledgeable, credible, and trustworthy. Trade school programs arm students with the skills and experience needed to pursue a technical career. Once you complete your training, here’s what you should keep in mind when starting a business. 

How to Start Your Electrical Business

1. Develop Your Electrical Business’s Brand

In this age of technology, positioning and marketing your business is essential. To effectively reach your target customers, you need to stand out. What makes you different than your competitors? What is your story, mission, and values? What are your areas of expertise? What are the advantages of working with your business?

Identify what makes your business special and highlight it. Be consistent and clear with your online presence. Create a website that is easy to navigate and optimized for search engines. Make sure your contact information and offerings are immediately visible. Include any professional certifications you earned from trade school programs or technical institutes.

2. Create a Detailed Business Plan

One mistake new business owners make is failing to plan. Although creating a business plan can be time-consuming, it’s necessary. It is the foundation of your business.

The SBA recommends business plans include the following 9 sections:

• Executive Summary
• Company Description
• Market Analysis
• Organization and Management
• Service or Product
• Marketing and Sales
• Funding Requests
• Financial Projections
• Appendix

Remember to keep this document concise — 30 to 50 pages. It will also help to hire a business consultant to fill out the finer details.

3. Be Selective About Suppliers

Although keeping costs down is essential, budget isn’t the only thing to consider with suppliers. Finding credible, trustworthy suppliers that offer quality parts and equipment ensures you’re able to attract and keep clients. Do some research to compare different suppliers, the products they offer, and pricing options.

Berk Trade and Business School in Long Island City, NY, offers trade school programs that prepare you for technical careers in the plumbing, electrical, and automotive fields. Accredited by the Accrediting Commission of Career Schools and Colleges, this technical institute allows students to focus on the skills needed to excel in real-world applications. Ready to take your first step? Call an admission advisor at (718) 729-0909 and visit them online to learn more about their financial aid programs.