Your business’s printed materials — from brochures to car wraps to signage — are more than just functional labels. They’re opportunities to build brand recognition, express your company’s values, and impress clients with your taste and commitment to quality. To pique consumer interest, you need quality graphic design services. A professional team will help you follow the fundamental aesthetic principles below. 

How to Create Compelling Signage & Printed Matter 

1. Prioritize Fonts 

No matter whether you’re printing business cards or awnings, your customers need to be able to understand your message. Pick clear, crisp, sans serif fonts. Edgy, abstract typography might look cool in theory, but it can confuse readers. Pick a font size that suits the format. If you want your sign to be legible to drivers on a road that’s 240 feet from your business entrance, for instance, letter height may need to reach 10 inches, and you’ll need a sign large enough to accommodate this. Don’t mix too many sizes or styles, and don’t overcrowd the visual field. Leave plenty of white space to help the words stand out, and make sure the letters are tidily aligned. 

2. Use Colors 

Picking two or three high-contrast colors can boost visibility and make your sign more memorable. Black text on a white background is common because the stark difference stands out to the eye, but rich blue against bright orange, or hot pink lettering against a deep eggplant shade, can produce similar effects. Adding a colored border around the edge of your sign can draw attention to your text. Colors have many associations, so select those that are emblematic of your services, values, and target audience. A financial services startup might pick a bright mint hue that evokes both money and energy, while an investment firm may project reliability by picking a subdued, elegant evergreen. While design professionals will optimize your signage and other materials, color wheel tools online will help you get inspired. 

3. Aim for Consistency

Part of building a community presence and name recognition is using color and typography consistently over time. Have design experts come up with a simple symbolic logo that works well across multiple formats, from awnings and signage to letterheads for your written correspondence. Pick the one to three colors and fonts that best represent your business values and stick with them. Once you’ve landed on the perfect look, uniformity and repetition will make your message clearer to consumers and demonstrate your care, attention to detail, and professionalism. 

For signage that suits your business, contact Burchette Sign Corporation in Guilford County, NC. Since 1960, their design team has produced attractive, sharp, and memorable work, from signs and banners to car wraps and neon signs. They’ll also provide advice on where to place the displays prominently. For a consultation in Winston, Salem, Greensboro, or Charlotte, call (336) 996-6501 or (336) 996-SIGN. Browse their gallery online and watch their video to learn more.