Whether you’re about to open a restaurant or want to update your current menu, using a professional printing service guarantees high-quality products. There are some steps you can take when laying out the elements of your document to draw your customers’ eyes and make the text legible. To help you create a piece that boosts your business, here are a few designing tips from the experts. 

How to Create an Efficient Restaurant Menu

1. Make It Easy to Read

Menus should contain all your dining options, but in a format that’s easy to scan so diners can quickly find what they want. To make it legible and clear, space out the text to avoid crowding. The font must be simple and sans-serif, with popular options including Helvetica, Arial, and Geneva. Avoid using too many colors and sizes to keep it clean.

Don’t forget to include images, which will break up the content into manageable sections, help draw the eye to dishes you want to promote, and entice people to order your food. 

2. Have It Reflect Your Business

From the font to the color choices, your menu will be representative of your business. An upscale steakhouse might opt for understated black text on textured paper, while a family diner may include bright colors and many images on laminated sheets. Incorporate your logo or colors into the menu to make it more personal and increase your brand recognition. Your printing service may have sample templates or examples for inspiration.

3. Use Strategy

Through your design, you can subtly promote items you want more customers to order, such as your signature dishes. Place these near the tops of the pages, since that’s where people begin reading, and include images beside them. You can also ask your printing service to make their titles bold to draw the eye.

For high-quality, professional printing services, choose Printing Plus in Greater Rochester, NY. Since 1978, these experienced graphic designers have provided an array of services to meet all of your needs. Whether you want magnetic business cards or new menus for your business, they offer competitive pricing and fast turnaround. Find out about pricing online, or call (585) 424-6740 to discuss a project.