A platinum blonde hair color helps illuminate your face, making you look more youthful and drawing attention to your best features. This is achieved with hydrogen peroxide or bleach, which extract darker pigments from hair cuticles. If you’ve recently gotten your hair dyed this shade, your locks may be dry and brittle. To help you care for your new look, here are a few ways to protect it from damage and boost its appearance.

How to Keep Platinum Hair Looking Healthy

1. Keep It Moist

Drastically lightening your hair color can do some damage to the fiber of your hair. Regular shampoos strip away dirt and grease, but also extract the natural oils in the strands. This can make your locks appear dry and frizzy. Switch to moisturizing shampoos and conditioners to hydrate your tresses. You should also avoid washing your hair every day to prevent it from drying out further. Instead, limit it to every other day.

2. Use Purple Shampoos

After a while, a platinum hue might turn yellowish or brassy. Since blonde hair is porous, it absorbs minerals in water and air, contributing to the hair color change. If this happens to you, it could mean the toner is wearing off. To restore the luster, purple shampoos can offset the warm tones in locks, since purple and yellow are complementary shades. At Bloom Beauty Lounge, a favorite toning product is the Kevin Murphy Blonde Angel Wash and Treatment. Blonde Angel Treatment tones your hair in addition to restoring moisture, so it’s a great multi-tasking product to add to your routine.

3. Stay Away From Heat Tools

After going platinum, your hair strands will be weaker from the bleaching solutions. If you often use flat irons, curling wands, and blow dryers to style your hair, this can cause breakage. When you do use these, apply a protective serum to your strands first and set the tools to the lowest heat option. To maintain a glossy appearance, you can also comb a leave-in conditioner through your hair and let it air-dry.

Based in Chelsea, the skilled hair stylists at Bloom Beauty Lounge in New York City are experts in keeping locks healthy and radiant. They use organic hair products to keep strands moisturized even after a hair color treatment. They work with you to create a look you love and share tips to keep it looking fresh between appointments. Learn more about their staff online, or call (212) 255-9355 to book a visit to the hair salon.