Signs play an integral role in the success of your business. They promote your brand, attract potential customers, and improve the visibility of your establishment. To maximize the benefits of business signs, however, avoid making the mistakes that many other owners do, which are outlined in the guide below.

What Makes a Business Sign Less Effective?

1. Adding Too Much Information

When designing your custom signs, avoid making them too cluttered. In some cases, the name of your business or what you sell is all that’s needed to attract attention—especially since going the simple route means you can use a larger font. If there is too much information included, not only will it be less visible, but people are also likely to drive by it too fast to read all that your sign contains.

2. Not Adding Lights

Failing to add lights to your signage could force you to miss out on potential customers who are passing by at night. Consider LED lights as these require less energy than neon signs and can reduce your monthly utility costs. They also last longer and can be customized to flash or change color. 

3. Neglecting Maintenance 

Your business sign is a reflection of your company, which is why it’s critical to keep up with routine maintenance. This shows that you care about appearances and professionalism. Therefore, make sure they are cleaned regularly to remove built-up dirt and debris. If any lights burn out, have them replaced immediately. 

Interested in custom business signs? Turn to the experts at Hightech Signs, in Texarkana, TX, for help. For more than 28 years, this locally owned and operated company has specialized in custom monument signs, electronic message centers, and digital banners for clients across the country. Give them a call today at (903) 838-8999 to speak with a friendly representative about your needs. You can also visit their website to learn more about their full list of products and services.