It’s critical to maintain a connection with customers to encourage repeat purchases and keep everyone up to date on specials and new offerings. From online methods like business text messaging to hosting events, there are many ways to keep in touch with customers. Here are five options to consider adding to your marketing plan. 

5 Ways to Engage With Clients 

1. Social Media

Posting regularly is an excellent way to ensure your company comes to mind when a customer needs what you provide. Share photos of products, people using your services, or even staff hard at work behind the scenes. Be sure to interact with people who like and comment on posts, and use the messenger features as you're likely to get inquiries there as well.

2. Newsletters

One study found that 90% of participants like to receive company updates from newsletters. Send out these marketing tools regularly to share information like upcoming classes, specials, and new products. Note any news here as well, like an upcoming office remodel or the arrival of a new staff member. Decide whether you have enough content to send out this email once a week or every month and stick with whichever option you choose. Be sure to include working links and photographs to make the messages visually interesting and interactive. 

3. Customer Support Phone Line

Whatever industry you’re in, you’ll likely need a phone line to offer customer support. Consider signing up for a Voice Over Internet Protocol (VoIP) service that uses phones and an internet connection to provide customer support.

4. Hosting Events

Many companies take advantage of in-person marketing opportunities by hosting and attending events. Your business may want to host a celebration to denote anniversaries and announce new offerings. It’s also beneficial to have customer appreciation events and to attend consumer-facing industry gatherings like conferences where you can share your goods or services with like-minded potential new clients.

5. Business Text Messaging

Consider using business text messaging to contact customers and ask for reviews after they make a purchase. Check in to make sure they loved what they bought, and even share a link to a survey to gain more extensive feedback. Some companies also use this marketing method to share upcoming specials with customer loyalty members.

If you’re looking for a company to manage business text messaging or VoIP systems, contact Mango Voice in Washington County, UT. Their expert team offers cloud-based business phones and special features for organizations like dental offices, government entities, and the hospitality industry across the country. Call the communications company at (435) 767-0366 for a quote or visit the website for information on their pricing and robust support options to keep your systems running around the clock.