As a small business, you're working on a tight budget, but you also need extensive advertising to get the attention of potential customers. If you can't spring for big billboards or print ads, there's still a lot you can do to get the word out. Here are five inexpensive ways you or an advertising company can promote your business.

How to Save on Advertising Company Services

1. Promotional Gifts

People love to get free stuff, even if it's something small like a pen or sticker. Not only does giving out branded gifts generate goodwill with the community, but it also means friends and family will see your name and logo, giving you even more publicity.

2. T-Shirts

Did you know you can have people pay you to advertise your business? Selling custom apparel like T-shirts with your branding on them is like having walking billboards out in the community — and the sale price of the shirts can more than makeup for the cost of having them made.

3. Electronic Media

A social media campaign can quickly drum up attention, especially if you provide unique, funny content. You can also run email campaigns to target past and potential customers.

4. Local Events

If your town holds fairs or festivals, or if there's a local organization like a charity or a public service provider holding fundraisers, see if your company can get involved. This way, your name will get out in the community and will be associated with service and community involvement — a major boost for your image.

5. Partnerships

Other businesses need to be promoted just as much as yours, and may not be able to spend on an advertising company. Think about who your customer base is, then approach other small local businesses who serve the same demographics and ask if you can make a deal to promote one another's services.

If you need an advertising company in Greater Rochester, NY, choose KAK Industrial Ad Specialties. They have over 50 years of experience providing quality promotional products, including custom apparel, glassware, and banners, as well as services at affordable prices. Their experienced staff will also help with suggestions to help you get the word out. To get started, call (585) 865-6105 or contact them online.