When you visit a jeweler, you're prepared to spend a lot of money on diamonds and other gems. Therefore, you need to be confident that the person you talk to is honest, ethical, and fair. To make sure you're at the most trustworthy jewelry store in your area, look for these four indicators.

4 Signs to Look for in a Jeweler

1. Small Stores

Small business owners are motivated to cultivate a trusting relationship with the community. They also offer superior attention to detail, specialized knowledge, and customer service to ensure you find the perfect piece. Shops that offer on-site manufacturing and repair will ensure you get the best long-term care for your valuables. 

2. No Big Discounts

Sales are attractive, but they can be a negative sign when it comes to jewelers. They can indicate that the jewelry is usually priced too high. Some stores will also run perpetual "sales" to make you think you're getting a deal when you really aren't.

3. The Four Cs

Diamonds are rated according to their carat weight, cut, color, and clarity. A good jeweler won't expect you to take their word for your diamond's grade. They'll walk you through each of these attributes and show you why your diamond is graded the way it is.

4. Experience & Certifications

A reputable jeweler always has qualified experts on staff with experience in the industry. They should either have staff certified by or carry diamonds graded by a reputable authority, such as the Gemological Institute of America®. The business should also have a record of positive reviews. A high rating with the Better Business Bureau® is also a sign of quality.

For trustworthy service from a small local jeweler, visit Clayton Jewelers in St. Louis, MO. They are a true jeweler with a unique selection because they design and craft their jewelry in-house. They are willing to work with your budget to produce gorgeous, high-quality pieces for anyone. To get started, call (314) 726-2220. Read rave reviews about their services online.