Some businesses prefer not to use SMS to touch base with clients or don’t understand the reasons why they should. Business text messaging as a communication channel may seem like a novelty, but it has actually been around for some time. While it offers several compelling benefits, there are also numerous myths surrounding SMS marketing that make some companies shy away from it. Here’s a closer look at the misconceptions about the strategy.  

5 Myths About Business Text Messaging

1. Seems Unprofessional

One myth that hurts business text messaging is the assumption that it is unprofessional, intrusive, and annoying. This statement belies the fact that most recipients of SMS alerts chose this method instead of other channels like emails and phone calls. Since customized text messages are no longer limited to 160 characters, they can be concise while still sounding professional.  

2. Targets Ineffectively 

Business text messaging remains one of the most effective methods of direct marketing, trumping email campaigns, social media postings, or traditional advertising in grabbing the customers’ attention. Compared to emails, texts are more likely to be opened by targeted recipients as well, which often results in a higher conversion rate to actual sales.

3. Only Appeals to Younger Generations

Contrary to popular belief, text messaging is not just for millennials and teens. Older generations have begun to accept SMS as an alternative form of timely communication to emails and phone calls. And since people nowadays turn to their mobile phones at increasing intervals, you know that they received your message loud and clear.

4. Works for Big Players Only

Gone are the days when SMS blasts are just for big companies. Thanks to advances in digital mobile technology, mobile marketing costs have gone down, allowing even the smallest of players to harness the power of text messaging. Depending on your needs, service providers can customize savvy solutions without cutting through your hard-earned profits.   

5. Hogs Time & Resources

To the uninitiated, business text messaging is now done using software. This means that with just a few clicks in a couple of minutes, you can send out thousands of alerts, respond to inquiries, keep contact details, and manage everything on your computer. There’s no longer a need for laborious typing and navigating through unread messages with a low-powered mobile phone.

Business text messaging offers an easy, cost-effective way to reach out to your customers. When you need these services, trust the communication experts at Mango Voice. Headquartered in Saint George, UT, they provide a broad range of communication solutions, including business phone systems and text auto reply services, to customers across the country. Call (435) 767-0366 to learn how they can help with your business or visit their website to learn about their partner program.