It’s not uncommon for businesses to slow down during the summer months. Consumers tend to spend their disposable income on traveling instead of shopping, so unless you live in an area known for tourism, your bottom line may take a hit. Thankfully, there are ways to boost sales so you can avoid a slump in the dead of summer. Here are a few business development strategies to help you stay profitable all year long. 

How to Boost Summer Sales 

1. Modify Your Marketing Plan

Marketing is perhaps the cornerstone of business development. However, while your efforts should always be consistent, your plan should never be static. Review your current strategy, and look for components that can be modified for the summer months. For example, if you’re active on social media, now’s the time to start posting regularly, using relevant hashtags like #summerdeals.

2. Host an Event

Hosting an exciting event will remind old customers that you’re still around and will also attract new ones. Brainstorm ideas with your team, but consider making the theme summer-centric. For instance, book live entertainment and host an outdoor barbecue, or hold a sidewalk sale with goods or services that are relevant to your business. If you’ve never hosted a big event, turn to local business development organizations for help. For example, your chamber of commerce will be happy to help you advertise. 

3. Offer Seasonal Promotions

Since some business is better than none at all, it may be wise to offer special deals during the summer months. For example, you can hold a major sale or offer discounts to existing customers for every referral they send your way. And if the promotion meets — or exceeds — your expectations, you can host it in winter, when business may slump again.

For more business development tips, turn to the South Fulton Chamber of Commerce. Based in Union City, GA, and serving all of South Fulton County, they’ve been helping small businesses, corporations, and non-profit organizations grow their bottom line since 1947. They also offer recruiting and networking events to help companies attract and retain talent. To learn more about these and other services, visit their website or call (770) 964-1984 for information on membership benefits.