Printing custom T-shirts will improve your company’s brand awareness if you use them effectively. These versatile marketing products can be employed in several ways to encourage customer engagement and retention.

3 Custom T-Shirt Promotion Ideas for Brand Awareness

1. Wear a Company Uniform

Your staff represents your brand with their service, especially in an industry where they frequently interact with customers face-to-face, like in restaurants and retail. Create a custom T-shirt with your logo, and require your staff to wear it as part of their uniform. Not only will your staff look more coordinated, but customers will be more likely to remember your brand.

2. Host a Competition

Whether done onsite or online, hosting a competition will get the public excited about your custom T-shirts. If you own a restaurant, you can host an eating competition, or if you’re a bar, you might host a trivia night. Winners will receive a branded T-shirt. If you host a social media competition, the prize could be a free product and T-shirt, which followers can enter to win with a like, share, and comment. You’ll then gain more social media exposure for a relatively small investment.

3. Follow up With Customer Service

The customer service department hears everything from compliments about the staff and service to complaints about having too large of a menu. After hearing out the customer, jot down their information, and follow up by mailing out a personal note and a custom T-shirt. The freebie will back up the sincerity of your thanks or apology and make the customer feel special.

If you’re looking to print custom T-shirts for your business, turn to Honolulu Shirt Shop. Since 1984, they’ve provided custom embroidery and screen printing for unique T-shirt designs. Call (808) 847-0831 to place your order today, or visit them online for more information about their services.