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Even if your business is a startup or you only have a limited advertising budget, there are still plenty of ways to put your brand in the minds of your target audience. Printing services provide your business’ information in a tangible way to increase brand awareness, which is why they remain a marketing staple amid a sea of digital ad options. Here’s how to make the most of the service.

4 Print Marketing Tips for Small Businesses

1. Remember The Two-Second Rule

Any print ad you create has about two seconds to grab and hold the consumer’s attention. Pique your customers’ interest with a headline that makes them want to learn more and tells them how they will benefit from your business, such as a discount for 10% off selected products or a buy one, get one special. The two-second rule also applies to the ad’s visuals: bold colors typically attract more attention than neutral hues.

2. Use Consistency

printing servicesUse your logo throughout your print advertising campaign, whether you invest in posters, flyers, or magazine ads. Your business name, telephone number, email, and website should also appear on all print ad materials so consumers don’t have to search for a way to contact you or buy your products or services.

3. Use White Space Effectively

While using bold, eye-catching colors is important, it’s equally essential to avoid overcrowding your print ads. Ads cluttered with too many graphics or excessive text are hard to read, which will deter consumer eyes. Use ample white space to frame your takeaway message, and check that you can read it at a glance from a distance.

4. Support Other Local Businesses

Spend some of your print advertising budget supporting other local businesses to demonstrate your commitment to the community. Advertise with local magazines and banners at nearby movie theaters. Participate in local trade shows to provide attendees with brochures and freebies like keychains and pens featuring your contact information.

 

Discuss your print advertising needs with our team at Professional Image. Our printing services have helped businesses throughout Honolulu, HI, and the rest of Oahu get their names out there since 1978. Call us today at (808) 532-4777 today to place an order, or learn more about our printing services online. You can also find updates on our latest specials on Facebook.

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