Using promotional items such as banners and brochures to advertise your business can increase your brand awareness and draw customers to you. There are some design steps you can take to make your products as eye-catching and effective as possible. To help you create attention-grabbing materials, here are some of the frequent mistakes to avoid when creating them.

Common Mistakes Businesses Make With Promotional Materials

1. Printing Too Much Text

Since you are working with limited space on a banner or brochure, make every word count. Target one or two specific services and keep all descriptions brief. This will keep the product from looking crowded, which could overwhelm the eye and bury your message. As well as your services, include your contact information, such as a phone number, address, or email, but not much else.

2. Not Proofreading Copy

Spelling and grammar mistakes can turn customers off and make them see the company as unprofessional. To avoid typos, proofread the final text. If you wrote it yourself, it also helps to have another person look over the work to catch anything you may have missed.

3. Not Staying on Brand

Developing a brand helps customers recognize your business and services. To create an effective brand, be consistent with every type of promotional item you produce. Brochures, business cards, posters, and other items should include the same company logo, color palette, and font type. This will increase your brand awareness, making you come across as an expert in your field and helping you convert more sales.

To create effective promotional items, call Great Originals. As the leading digital print shop in Anchorage, AK, they provide clients throughout the state with exceptional printing services at affordable prices. Whether you’re looking for calendars, postcards, newsletters, or banners for your business, they will create high-quality products that fit your needs. Visit them online to see what they do, or call (907) 561-8922 to discuss your project.