Business owners know that first impressions are essential — and that it only takes customers a few seconds to form one. It’s important that you entice potential customers right away, and this starts with your storefront. A business with smart and creative sign design and other storefront elements will have a better chance of grabbing people’s attention. Here are a few ways to impress and effectively pull customers into your establishment.

4 Ways to Design an Impressive Storefront

1. Make Your Windows Work

Whether you have large or small storefront windows, maximize their potential in a few effective steps. Grab attention by creating window displays that showcase your best offerings. Take time to curate seasonal items and creatively decorate your windows to make your store stick out in a good way. While it’s easy to go overboard and clutter the display, remember to provide some space for customers to glance inside your business.   

2. Have an Interesting Store Sign

Signage is among the first things that buyers will notice about your establishment. Make sure that yours is eye-catching and fits with your offered products and services. LED signs are an effective way to get your message across in an entertaining and eye-catching way. While you want to stand out from the competition, remember to keep your sign design in line with your branding and values. Keep your signage in great shape all the time by calling for sign service and repair once you notice something’s wrong.

3. Keep It Clean

A disorganized establishment can ruin first impressions. Make sure that yours is always sparkling clean. Keep the exterior free of clutter by clearing out the parking lot and cleaning up the sidewalk. Always provide a clear path for the customers to your store. Don’t forget your interior either—dust the shelves, sweep the floors, and disinfect surfaces regularly.   

4. Stay Well-Lit

If you already have great sign design and an impressive storefront display but fail to increase foot traffic, your lighting might be part of the problem. A dark, dingy-looking establishment won’t entice customers to set foot inside. Take stock of your existing lights. If necessary, add more to brighten up the space and make it look bigger.

No matter what kind of business you own, a compelling storefront will draw customers into your establishment. When you need custom business signs, trust the experts at Quality Signs & Service in Boone County, KY. With over 30 years of experience, they provide top-notch sign design and installation throughout the Greater Cincinnati area. Call (859) 525-9966 or browse their gallery of custom sign products online.