Real estate is a highly competitive industry, and to be successful, you must find talented professionals to join your team. However, it can be challenging to stand out as the franchise of choice for quality agents who have so many options to consider. As such, it’s essential to have a well-devised strategy in place to achieve your recruiting goals. Here are a few tips to help you appeal to top performing agents.

How to Attract the Best Agents for Your Franchise 

1. Embrace Technology 

In today’s world, technology plays a valuable part in a real estate agent’s ability to build client relationships and deliver effective buying and selling services. The vast majority of agents have come to rely on the tech tools their company supplies to conduct business. Providing access to breakthrough technologies, such as apps, IDX websites, video marketing, and CRMs will draw positive attention to your franchise.

2. Promote Your Company Culture 

Company culture is a focus for agents when deciding where to work. This will not only be a factor in determining whether or not they select your firm, but also how well they perform and how long they stay. Social media provides an effective platform to promote all that your franchise has to offer, so spotlight employees, post pictures of workers enjoying themselves in the office or at company outings, and highlight your most attractive benefits. 

3. Advertise Career Growth 

Premier real estate agents will appreciate the chance for career growth. As the owner of a franchise, it’s vital to invest in your agents’ continued education. Implementing a mentorship program and providing training will help strengthen their skill sets and keep them updated on the latest market trends. These are favorable circumstances that motivated professionals will want to take advantage of by joining your company. 

4. Ask the Right Questions 

When vetting out potential candidates, keep in mind that quality is better than quantity. Once you’ve decided who to interview, ask questions that will allow you to make the most informed hiring decisions. Find out why they chose a career in real estate, what their goals are, how they handle difficult clients and situations, and which methods they use to market themselves. The interview should provide you with insight into their professional abilities and personality. 

Hiring the right real estate agents is important, as it will play an integral role in your company’s profitability and expansion. Opening a franchise under the EXIT Realty brand will give you instant leverage when attracting new talent. Backed by the support of industry leaders from EXIT Realty Upper Midwest, you can rest assured that you will be in the best position to maximize the results of your recruiting process. They offer entrepreneurial opportunities throughout Iowa, Illinois, Minnesota, North Dakota, South Dakota, and Wisconsin. Call (651) 505-3570 to discuss the possibility of becoming a franchise owner or visit their website to learn more about the firm.