Outdoor signs have always been a popular marketing and information tool for businesses. Now, LED signs have changed the industry. As the technology becomes more affordable, energy-efficient, and environmentally friendly, many companies are using LED signage to engage customers and boost recall and profits. Here are some of the best ways to use them.

3 Ways to Use Outdoor LED Signs

1. Provide Real-Time Information & Warnings

LED signs can be updated quickly, making them more dynamic and useful than conventional billboards. This feature also allows businesses or organizations to provide customers with real-time information, like work hours, waiting times, or even the drink or menu of the day. These outdoor signs can also be used to give traffic warnings or weather reports.

2. Promote Deals & Products

One advantage of using LED displays is the variety of content it can show. This makes it easy for retailers to showcase a new product line or promote a sale or deals to consumers. Companies can even incorporate a touchscreen display into their storefront to allow prospective clients to browse through the merchandise and interact with the brand.

3. Entertain Consumers & Raise Awareness

There’s no doubt that LED visuals easily capture people’s attention. Businesses can use this ability to entertain their customers and improve brand recall. Stadiums have used this strategy to livestream matches. Some TV networks have even played shows in full. One animal shelter uses outdoor signs to raise awareness on pet adoption by showcasing images of adorable pets as shoppers make their way into the mall.

Want to attract new customers? Rodgers Sign Service in Elizabethtown, KY, can design the perfect signage for your business. This family-owned company specializes in outdoor signs, illuminated signs, and LED message centers. They work closely with their customers to create custom signs guaranteed to bring in new clients. Check out their website or call (270) 765-8319 to request an estimate.