The curb appeal of your restaurant goes a long way in determining whether people will walk through the doors. Where you place the signage and what decor you put outside are two factors that could influence someone’s decision to try out your eatery or look elsewhere. Whether you’ve just opened or want to renovate, below are three ways to enhance the appearance of your restaurant facade.  

3 Tips to Design Your Restaurant’s Exterior  

1. Make the Sign Stand Out

Without noticeable signage, people won’t know there’s a restaurant inside the building. Place a large sign at the front entrance that people can easily see from across the street, and make sure it features your restaurant logo or name. You can also incorporate the design on window awnings. This will help hungry pedestrians or drivers spot the signage as they approach. To enhance readability at a glance, use contrasting colors for the foreground text and background.

2. Bring the Inside Atmosphere Outside

Walking by the restaurant can give potential customers a preview of what they can expect when dining inside. Incorporate elements found in the restaurant into the exterior design. If you have fresh flowers on tables, for example, include the same plants in eye-catching planters leading up to the restaurant and at the entrance. You can also install a sound system outside that plays the same music coming from indoor speakers. 

3. Extend the Dining Room

The smell of mouthwatering food from the restaurant kitchen will also entice potential customers, so consider expanding your offerings to include outdoor seating. A bustling open-air dining area on the sidewalk will catch people’s attention as they walk by. Seeing the food on diners’ plates will further pique their interest.  

For restaurant signage that attracts the attention of motorists and passing foot traffic, contact the professionals at Burchette Sign Corporation. Since 1960, business owners in the Guilford County, NC, area have turned to the team to help design their signage and provide sign manufacturing, installation, and repairs. They’ll also provide advice on where to place the displays so they aren’t overlooked. To schedule a consultation in Winston, Salem, Greensboro, or Charlotte, call (336) 996-6501 or (336) 996-SIGN. Visit the staff’s website to see pictures of the custom banners and signs they’ve crafted.