In an effort to attract more customers, you might decide to put custom banners, decals, and additional signage in storefront windows. From a memorable motto to an interesting logo, the elements on the display can help build brand recognition and generate curiosity about what your business offers. To ensure the signs are effective marketing tools, follow these design pointers.  

3 Ways to Ensure Your Window Signs Attract Attention  

1. Choose Eye-Catching Colors

Even if you choose a muted or neutral color scheme for interiors, the signs in windows should feature vibrant hues. Yellow and red, for example, could be easier to see from a distance when compared to pastel shades. To help build brand identity, you could also incorporate company colors into the custom banner or decal design. If a color is lighter, go a few shades darker to make the hue more noticeable.  

2. Make Sure the Foreground & Background Contrast

If the text color is too similar to the background, it can be difficult to read what’s written on the display. To increase the readability of your custom banner, poster, or decal, choose a lighter background color and darker text or vice versa. To enhance the contrast, place a border outline around the letters.   

3. Opt for Large Lettering

People should be able to read the signs from several yards away and be drawn toward you, so make the letters particularly large. Scaling the text up a few sizes could also make it easier to read cursive and other highly stylized typefaces. Make a mockup of the sign and have people view it from various distances to determine what size adjustments should be made. 

If you want to use custom banners to market your business, the professionals at Jones Printing Co are eager to help. Based in Sanford, NC, the company has been providing fast, impeccable copy and printing services to commercial clients in the Lee County area for over a century. Beyond assisting with your signage, the team will also create flyers, booklets, and additional business collateral. To learn more about the commercial printing services the company provides, call (919) 774-9442 or visit them online for details. Follow them on Facebook to see samples of their work.