Increasingly in today’s world, it’s critical for companies in all industries to establish digital marketing strategies to garner new clients and customers. Along with regularly updating social media, using video content can help you reach audiences and untapped market share. Here are four ways your business can integrate videos into your strategy.

How Videos Can Elevate Your Digital Marketing Strategy

1. Use the Power of Story

Listing off all the reasons viewers should buy your products or services isn’t likely to get a good response or return on your investment. Instead, convey these facts through stories. For example, many brands create video content highlighting a customer testimonial sharing what it was like using their goods or services and why they loved it. The viewers will relate to this and appreciate gaining personal insight into who may benefit from your company and why.

2. Be Inclusive

Always ensure your digital marketing is accessible to people with visual and hearing impairments. Use video descriptions sharing what’s happening and where the video is taking place while using important keywords that are relevant to the topic so people can find the video while searching online.

Around 85% of people watch videos with the sound off, so consider using closed captioning or text as an overall approach. As an added benefit, this will ensure those who are hearing-impaired can read what’s happening. 

3. Create Brand Films 

Alongside regular advertising content, it’s a good idea to create an “about us” video to introduce people to the company. Convey who you are, what you value and what you have to offer to entice people to learn more about the business through creative, visual storytelling.

4. Go Live

With today’s fast-paced world, many companies benefit from using live videos as well as static, produced content. Consider going live on occasion to highlight a new upcoming product release, talk with customers about why they used your service, or show some behind-the-scenes action at the company. Be sure to check the comments in the live setting, too, so you can take questions from viewers and tailor the content to their interests.

 

For help with your digital marketing strategy, contact ACG247 in the Tri-County, FL, area. The company has been in the industry for over 27 years, offering backup and recovery, security, managed IT services, and HIPAA-compliant communications. Call the Miami telecommunications company at (305) 279-9959 or visit the website for information on their wide range of options to help companies reach their dream audiences.