Whether it’s your annual holiday party or a networking opportunity for clients and executives, you want to plan a corporate event deserving of the occasion. The event you throw will be a direct reflection of your business, so you want to make a positive impact. Follow the tips below to show off the best of your organization and impress every attendee.

How to Plan an Incredible Corporate Event

1. Determine an Objective

Every dollar your business spends should have a purpose, and your event is no exception. Determine an objective — including some measurable goals — and keep those in mind as you plan. For example, if your goal is to promote a new product, determine how much you want to sell within a timeframe after the event. Use that goal to make your planning decisions, such as scheduling a keynote speaker who will discuss the product or inviting people who you know are influencers in your target market.

2. Choose a Unique Party Venue

Your venue sets the scene for the entire event, so don’t book another boring event hall at a hotel. You want something that will impress the guests and create buzz for months after the event. A yacht, for example, conveys luxury and makes every guest feel like a VIP.

3. Promote, Promote, Promote

A major portion of your event budget should be in promoting the event. Ideally, you’ll create hype about it well before the event date, so people will be looking forward to it and prioritize it on their calendar. Think about your guest list while promoting to maximize your efforts. For example, if you’re targeting millennials, set up a Facebook event and buy some Instagram ads to promote it.

No matter what your corporate event is for, a boat charter sets the scene for a successful day. Compass Rose Yacht Charters offers a diverse range of options to suit the size and type of party you’re throwing, all within your budget. When you book with them, you’ll see why they are the premier charter service throughout the San Francisco Bay area. Your party will enjoy a beautiful venue on the bay, uniformed professionals that provide exceptional service, and freshly prepared food. Take a look at their fleet online and call (510) 523-9500 to discuss pricing today.