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Running a pawn shop requires a lot of advertising. Without it, customers would have a difficult time knowing who you are, let alone what new products you have in stock. Part of getting the word out is having a good sign design in front of your store. Use this guide to make sure patrons can spot your company easily and quickly gather an idea of what you have to offer.

Types of Business Signs Pawn Shops Should Consider 

Before you even begin to think about sign design, determine which type you'll need. To do this, think about who your target audience is and what purpose the sign should serve. Is it to attract new customers? Maybe advertise your brand and products? Once you've answered these questions, it'll be easier to select a product that meets your goals. 

sign designMake sure patrons can tell when you are open or closed from a good distance away by placing neon signs directly on your storefront. These are also ideal for highlighting hours and telling customers what brands you carry. For bolder advertising, consider placing an electronic message center closer to high traffic points. This will allow you to easily tell potential consumers about the new inventory and deals.

Sign Design Tips for New Pawn Shops

After you've selected a sign type, it's time to start deciding how it should look. Begin with the words and font selection. Incorporate the name of your business and any essential logo or phrasing but consider how it can be spaced on the sign to be legible. Remember, drivers will have about three seconds to read your message, so it needs to be precise and easy to see. Additionally, if the name of your company doesn't highlight what you do, use extra space to quickly inform passersby of this detail. 

When selecting the colors for your sign, choose contrasting shades to ensure your message pops. For the best results, use a darker background and a lighter-colored letter. This will make them appear larger than they actually are.


Don't let your pawn shop go unknown. Have Louisville Sign Co. custom design a commercial sign that attracts customers to your location and highlights the current inventory and deals. For over 20 years, this company has designed and installed interior and exterior business signs for the Louisville, KY, and the surrounding region. Their team has 200 years of combined industry experience and are all licensed electricians. Call them today at (502) 957-2161 to discuss your sign design ideas and visit their website to view their full list of services. 

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