If your company has an upcoming project launch, you want to get the word out to customers, create interest in your product, and maximize sales. To do this, the lead-up to your launch is a crucial time for activities like planning, outreach, and debt collection to bolster your finances. Here's what you can do to meet your company's goals and generate hype for your newest product.

Do:

Focus the marketing.

A strong ad campaign can make or break sales at any time, especially during a product launch. Customers aren't familiar with what you'll be offering, so your advertising will be their first introduction to the project and will make a strong positive or negative impression. In addition to engaging and attention-getting campaign design, make sure you're maximizing the impact of social media, where it's easy for an audience to spread the news and increase awareness.

Build a stable financial foundation.

During this delicate time, your company might not be bringing in as much money as usual—or any at all. To keep your operation liquid, you can turn to a debt collection agency to recover bad debts and provide you with a little more cash flow. Some debt collection companies also offer accounts receivable management to help you keep track of credits given.

Don't:

Invite just anyone.

The people you invite to a product launch should be those who will get the word out to as many people as possible with a positive spin. Journalists and critics are good choices, but also consider social media influencers or celebrities who can get you publicity.

Stop at the launch.

After the launch, it's crucial to follow up with customers and those you've invited. Make sure the chatter continues to be positive. If there are issues with the event or the product, go out of your way to resolve them to keep a positive image.

If you need debt collection services to keep your business running smoothly, contact Joseph, Mann & Creed in Twinsburg, OH. Based in Summit County, they are one of only 45 providers in the U.S. that is certified with the Commercial Law League of America. For almost 20 years, they've provided reliable, professional, and ethical services to help you recover what you're owed. To discuss your company's needs, call (216) 831-5626, or visit them online to learn more about their services. Connect with them on LinkedIn for up-to-date news and information.