Branding is one of the most essential parts of building a new business. It influences a customer’s perception of your company, which is why a strong logo can attract clients by improving brand awareness and loyalty. If you’re in the process of creating a logo for your storefront sign, here are a few guidelines that can help you choose the perfect design.

3 Tips for Creating a Logo

1. Consider Your Brand

When brainstorming ideas for your logo, consider how you want to present your brand to potential customers. For instance, if you own a children’s clothing store, your logo should include fun typography and pastel or bright colors. Furniture stores or upscale clothing boutiques might want a more sophisticated logo with an elegant font.

2. Keep it Simple

Avoid busy images or typography that’s difficult to read as this can interfere with a client’s ability to get a quick understanding of your brand. Logos with too many colors or detailed designs are also difficult to transfer to storefront signs and other marketing materials. Aim for a minimalist yet powerful aesthetic.

3. Choose a Color Scheme

One of the key aspects of creating a logo is choosing a color scheme that will be applied to all aspects of your business. Stick with two or three colors at most, and choose colors that are applicable to your industry. For instance, reds and yellows evoke excitement and are a popular choice for restaurant and food brands, while purple is an eye-catching color often used for beauty and fitness brands.

When it’s time to order a custom storefront sign with your company logo, turn to the experts at Craven Sign Services. Since 1965, this locally owned and operated company has created high-quality custom storefront signs, banners, and vehicle wraps for business owners throughout High Point, NC. They utilize various techniques and tools ranging from laser cutting to four-color printing to produce one-of-a-kind interior and exterior signage. Give them a call today at (336) 883-7306 to speak with a representative about your needs for a storefront sign. You can also visit their website to learn more about their list of products and services.