A custom banner is a great way to share your brand and gather new customers, but there are seemingly endless design approaches to take. What’s eye-catching, what serves your business the best, and can a banner serve both of those purposes at the same time? While you’re brainstorming, it’s important to keep a few key principles in mind. Poor design can render your custom banner ineffective, so use the strategic tips below to maximize your investment.

Design Tips to Create the Perfect Commercial Banner

1. Choose the Right Background

The background color of your custom banner plays an important role. It can draw attention and help your messaging pop when done right. Bright colors are great for catching attention while overdoing the vividness can be distracting. Darker colors are a double-edged sword as well—they can be bold and inviting, but if you go too dark, you may not stand out.

Choose something like blue or yellow as the primary color, then work your way around this choice. These colors are attention-grabbing and accommodate text well, especially if you find a balance between loud and murky.

2. Size Matters

If you’re investing in a custom banner, make sure it’s going to get seen. Measure the available space you have. Ideally, the banner should be visible from a distance. If your audience consists of people driving by in their cars, you’ll want something even larger. Likewise, if there are natural obstacles, you’ll want a larger banner so there’s more room for messaging. Keep in mind what you want printed on it. A crowded banner can be difficult to read.

3. Select the Right Font

The text needs to be clear and easy to read, so avoid any complicated or over-stylized fonts. It’s best to choose a sans serif font and to use a complementary color to your background. Meanwhile, be careful of how many words you use. In general, the more succinct your message is, the better. Make sure any contact information is also clear so there aren’t any missed connections.

Ready to invest in a custom banner? For over 50 years, Burchette Sign Corporation has ensured business owners throughout Colfax, NC, have all the print marketing resources they need. They’re committed to creating stunning work, including business signs, car wraps, and awnings. They’ll personally see to sign installation and can offer design assistance to ensure you create something that works. Call (336) 996-6501 or (336) 996-SIGN to speak with a representative. Learn more about their products on their website.