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5 Reasons Your Website Isn't Converting July 27, 2015

NoMad, Manhattan
5 Reasons Your Website Isn't Converting, Manhattan, New York

If you're interested in marketing your business online (and who isn't at this point), you can't escape hearing about content marketing. But so what? What does content marketing actually mean for my business? When it comes to marketing, there’s no need to reinvent the wheel in order to get astonishing results. 

Like a Celebrity has 5 proven ways to improve your website content, these highly effective copywriting tips are all but guaranteed to boost website conversions dramatically. 


1. BEGIN WITH THE END IN MIND

Know what you want to accomplish with your copy before you start writing it. It should always lead toward a CTA, but what will that be? Do you want readers to comment on your article, sign up for your newsletter, download a free ebook, buy your product or service, or something else? What is the ultimate end game of a visitor’s interaction with your website? Make sure you have these key questions answered before you take another step with your copywriting.

2. USE KEYWORDS + RELATED WORDS

Focus your copy on an appropriate keyword phrase – something a reader might have typed into a search engine to land on your web page – but write naturally! Only use the keyword a few times, but be aware that it is your theme.

Use words that are contextually and/or semantically related to your keyword. For instance, if your main keyword phrase is ‘handmade ice cream’, you should use words the reader will expect and thus feel reassured by, such as "artisanal", "frozen yogurt" and "sorbet."

3. WRITE TO YOUR TARGET MARKET

Know your target market. Write as if you're speaking to an individual, and use the word ‘you’ so he or she understands that you are speaking to him and that the message is about him.

Use the vernacular of your target customers. Connecting with your customers is much easier when you're using the same vocabulary.

4. KNOW HOW YOUR CUSTOMERS TALK ABOUT YOU

Read customer comments on your website and social media, talk to your customer support and sales staff, invite customer testimonials, and talk directly to customers who are receptive to giving you input. You can discover what they value about you, why they bought, and how they talk about you and your business.

5. SELL BENEFITS NOT FEATURES

Don't waste your time – and the reader’s time – talking about things your customers don't value highly. Listen to your customers and only sell them what they want. Tell them about the benefits they care about and solve only the problem(s) they really want fixed.

If you need help producing online content or are looking for creative ways to integrate keywords, links and other SEO friendly elements into your content, consult Like a Celebrity's copywriters by calling (917) 512-6192 or visit their website!

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