As the Internet evolves and search engines become a vital part of a business' online experience, the importance of blogging too, has evolved.
Blogging used to be reserved for personal thoughts, press announcements, or industry-specific thought leadership, now it's important that every business, large and small, has a “Blog” section on their website. More than just to keep in touch with customers and prospects, in the great majority of cases, business blogs exist for search engine optimization, or SEO purposes.
Here’s a quick rundown of Like a Celebrity's best SEO practices that businesses should follow when blogging:
Let's keep in mind that a blog’s most important attribute is being readable. It’s ideal to write with the ultimate goal of getting eyeballs on your posts. So, how can we do that? Intelligently determining what keywords to write around is the first hurdle bloggers and business owners must deal with.
What you want to do is find the sweet spot between popularity and search volume, likely using a tool like Google’s Keyword Planner to find these “sweet spot” keywords. Once you’ve determined what keywords you're going to focus on, you can begin.
BLOG TITLES AND HEADERS
Regardless of subject area, every blog on the Internet has one thing in common: a title. Titles are the best way you can let readers and search engines know what exactly you’ll be talking about. As such, you’ll want to use your main keyword somewhere in the title of our post. You should also break up the post with section headers, usually called H1 or H2 tags, or simply H-tags. These are special selections of text highlighted with HTML tags to let search engines know they are important. As such, search engines give more weight to keywords inside of header tags.
INTERNAL AND EXTERNAL LINKING
Another blogging best practice is to embed links to other pages within your content. These help readers learn more information about whatever topic you're writing about, and as such, search engines view them favorably when determining page ranking. Links to other pages on your site are called internal links, while links that redirect to an outside website are called external links.
The purpose of internal links is to build authority for your site around certain keywords – likely keywords related to your core business.
If users are still reading at the end of your blog, you know you’ve done something right. Odds are, they're interested in the topic and want to hear more about it. A call-to-action capitalizes on users’ desire to continue reading, encouraging them to take action. That action could be learning more about your business, contacting the business, or downloading a piece of content related to the topic – really, anything that allows them to keep interacting with your business. You know these users are interested; now it’s time to get their information and go sell your product.
Hopefully you've learned a little something about blogging for both SEO value and user experience—and indeed, as the Internet continues to grow and evolve, the two are becoming one and the same. If you'd like to learn more about online marketing and how best marketing practices can grow your business, click here to learn more about Like a Celebrity or call (917) 512-6192 to speak with a marketing specialist!