As a small business owner, it’s critical to take advantage of marketing opportunities. Having business cards available at all times can play a key role in reaching out to new connections and potential customers. Here are four circumstances when you should hand out business cards.

4 Situations Where You Should Pass Out Business Cards

1. In Casual Conversation

It’s essential to make a connection with someone before giving them a card to ensure they will use the information to contact your company. If your business comes up in casual conversation and the person seems interested, hand over a card. You’ll know they could benefit from one if they tilt their head to the side while listening and ask questions to learn more about the company. 

2. At Local Businesses 

Many small companies place their business cards at appropriate locations throughout the town where potential new customers may go. For example, a newer yoga teacher may stash cards at apartments and community spaces, like the library. Don’t place cards at competitors’ locations – instead, stick with spots where people who may need your services frequent.

3. To Friends & Family 

Loved ones can play a role in letting people know about your company. Make sure friends and family who may fit this bill have a few cards on hand at all times. Then, when you come up in conversation, they can hand over a business car to facilitate sales. For example, if a friend notices their neighbor struggling to handle landscaping, they can give the person a card for your lawn care business.

Make sure these marketing tools feature the company name, your name, a phone number, and a website as well as a short description of what you do. This data will make it easy for the recipient to understand how they’d benefit from reaching out.

4. At Industry Events

Small business owners should attend industry events to meet others in their field and gain insight into the market and competition. Pass out business cards to people you’d like to collaborate with and those who you could learn from. Here, you can find your next great idea or even potential new employees, so make sure everyone can reach you after the event by giving out contact information.

Business owners looking to cultivate networking and sales opportunities should contact Miller Quik Print in La Crosse County, WI, to learn about their affordable digital printing services. The family-owned company has over 30 years of experience creating party invitations, thank-you cards, mailings and more. Call the Onalaska-based company at (608) 781-9465 or visit the website for information on the available products and offerings, including their 24-hour customer service center.