When using professional printing services to promote your business or organization, brochures are a classic and effective option. Even in a digital age, the power of printed design has lost very little of its impact. The design of your brochure will affect how successfully it attracts or informs clientele, so be sure to give it the thought and planning it deserves. Here’s what you should and shouldn’t do when designing yours.

Do:

Include key information.

Even the best brochure printing services will only be as effective as the information that’s displayed. Your business or organization’s contact information—social media accounts, phone number, address, and email—should be easily found at a glance. The name, logo, and slogan should be one of the first things that draw the eye, and you’ll want to include major highlights of your services, products, or purposes to hook prospective customers.

Break up the layout.

Brochures are meant to be simple, fast reads that convey only necessary information, so large chunks of text or endless paragraphs will deter people. Before scheduling your printing services, make sure that your brochure is easy to skim and eye-catching. Break up information by varying the format with bullet points, short paragraphs, and headers. Choose fonts that are large and easy on the eye.

Don’t:

Be afraid to be creative.

If you want people to be interested in and remember your brochure, you’ll need something that stands out. Your brochure should be unique and interesting so that it stands out in a sea of competitors, so don’t be afraid to play around with its appearance. Using creative fonts, colors, formats, and catchphrases grabs attention and makes your brochure more stimulating. Visual aids like photographs, diagrams, and graphs should be used throughout your brochure, too, as long as the design isn’t too cluttered.

Be scattered or vague.

Limit your information only to what’s important. Your brochure should have a goal or topic, and including extra information will make the brochure less cohesive. Stay focused and organize your content in a logical manner, and don’t forget to include a prompt for the reader to take action, whether it’s visiting your business or website. If you aren’t sure about the organization or readability of your brochure, the staff at a quality commercial printing company will be able to give you advice and feedback before you print it.

If you need to print brochures for your business or organization, take advantage of the elite printing services at Jones Printing Co in Sanford, NC. For over 100 years, these printing experts have provided high-quality service at competitive prices. From brochure printing to custom banners, they can do it all, and their commercial printing equipment ensures vivid colors, clear images, and perfect results. Learn more about their various printing services online and call (919) 774-9442 to speak with an expert about your brochure needs.