A custom business sign allows you to showcase your company's unique personality to the world. Yet, one of the biggest challenges in the design process is color selection. While certain shades put a business’s best face forward, others create a negative impact. To make sure your company's sign makes a good impression, avoid these three common background color mistakes.

What Background Colors to Avoid on Your Custom Business Sign

1. Black

Black is a staple of commercial signage. It's both simple yet visually effective, but it doesn't always pair well with others. For instance, reds and blues seem like they'd pop off the page when paired with a black background. Yet, in practice, the color combinations are hard to read from any distance. As a result, black is usually avoided as a background, and instead, utilized for text.

2. Red

Red is a statement-making color, and if it's already included in your company's branding, it's tempting to make it a focal point of your custom business sign. However, most colors can't compete with its richness, making it nearly impossible to find a text color to create balance. The worst matches are blue and yellow, but it works best to only utilize red for lettering or featured graphics.

3. Neon

While bright neon colors are sure to catch the attention of passersby, they may also send them running the other way. Regardless of the text color you pair them with, the vibrancy of neon shades is overwhelming to the eye. Not even black or white font can tone down their visual power. For that reason, it's best to avoid all bright backgrounds, or you risk creating the exact opposite objective with your design.

If you're ready to make your business stand out for all the right reasons, turn to Quality Signs & Service in Boone County, KY. For over 30 years, the local company has worked with businesses across the Greater Cincinnati area to design and fabricate eye-catching custom business signs. The full-service team also offers dependable commercial sign service and repairs. Find inspiration for your sign design on their online gallery or request personalized assistance from an expert today at (859) 525-9966.