Online marketing allows businesses to connect with their consumers and grow brand awareness. From website and content to advertising and social media, there are many aspects that help promote your business on the web. Here are a few reasons why this digital marketing service is so important, along with a few tips to help your company incorporate the practice. 

The Importance of Images

Whether you’re reading an article or browsing a social media page, people are drawn to visuals in all aspects of marketing. If a person is quickly scrolling through a page, colors, patterns, and images are more likely to draw their attention than plain text, giving them a reason to stop and read your content. Even brands are easily identified by their colors and logos. For this reason, it’s beneficial for businesses to incorporate images in both their social media pages and websites. 

Best Image Practices for Your Website

Whether it’s your landing page or a blog, always aim to include images when you post content on the web. This is also an effective way to boost SEO, or how high your site ranks in searches, by including relevant keywords that can direct consumers to your page. In addition to photographs, consider using other types of images, such as infographics and flow charts, which can make it easier to present information to a wider audience. If you’re posting images on social media platforms, such as Twitter® and Instagram®, use hashtags to help build your visibility. 

If you’re looking to take your business’s online presence to the next level, turn to the marketing service experts at Fredrickson Communications in Durham, NC. For more than 40 years, this locally owned and operated telecommunications provider has offered internet and voice packages, IT consulting, and marketing services. Whether you want to boost your company’s website with engaging content and images or need assistance managing your team’s social media pages, they have the resources to help. Call (336) 512-0003 today to schedule a consultation with a representative, or visit them online for more information on their full list of IT and marketing services.