A recognizable brand is an important step in boosting your business and expanding your customer base. When your logo and design are recognizable, clients will automatically associate your company with the products and services they need. There are a few easy ways to increase brand awareness, ranging from custom apparel to vehicle wraps. Below are four ideas to get started.

How to Increase Your Brand’s Reach

1. Vehicle Wraps

Vehicle wraps are a mobile billboard displaying your logo, contact information, and even an example of what you do. Whether employees use trucks for their job, or you simply send a car around town to advertise your company, vehicle wraps are an affordable and memorable investment that increases visibility for the company.

2. Branded Gifts

When meeting with clients and vendors, give a personalized gift featuring your brand. From pens to custom apparel and tote bags, your contacts will continuously connect your look to the services or products you provide. It is also a nice gesture to give a gift around the holidays or after a big business meeting.

3. Local Sponsorship

Partnering with another local business or group will expand your customer base and also show solidarity for your community. Find businesses or events that complement what you do and ask if you can display your custom banner or other promotional products in their location. You can also offer to display theirs as part of the deal. If there are local events, like festivals and community fairs, sponsorship puts your logo on the advertising materials and also allows you the chance to display your own banner.

4. Freebies

During product launches or community events, hand out free promotional items to anyone present. Whether they are customers or potential business associates, items like pens, bags, notebooks, and even T-shirts are exciting gifts that leave behind a good impression for your company.

When your company’s brand needs a boost, call Winning Edge Graphics. Located in Alexandria and serving west central Minnesota since 1980, the company is the only place in the area where you can get everything you need for your branding in one place. From vehicle wraps and custom banners to business cards and custom apparel, their high-quality work is performed by a professional, proficient staff of designers and technicians. To get started on your branding projects, call (320) 763-7953. Visit them online for a look at their work.