Commercial signs can help businesses get important messages across to potential customers. The right font and text design elements are essential for helping you communicate those messages effectively. This design element is often overlooked or minimized by businesses. However, with a few simple text design tips, you can create signs that get real results for your company.

Text & Font Considerations When Designing Commercial Signs

1. Simplify the Message

For your message to be displayed prominently on your sign, it needs to be clear and to the point. Nearly any font can get jumbled and make your sign look busy if there’s simply too much text included. Instead, keep the message fairly short. The fewer words are present, the more options you have for choosing stylish fonts and other design elements without distracting from your message.

2. Make It Readable

The words on your sign also need to be easy to see. This means you need some contrast between the background and the type. You should also steer clear of anything that’s so ornate or stylized that it takes five minutes of squinting just to decipher. Finally, make sure the words are large enough so that people can clearly get the message, even if they’re just passing by.

3. Keep It Consistent

Chances are, commercial signs are just a part of your strategy for spreading the word about your business. To build trust and recognition among customers, make sure the fonts and design elements that you choose for your sign are consistent with your other signs and marketing materials. If customers see your specific font with your color scheme and logo, they should be able to recognize it right away and draw lines between all of the different elements they’ve come into contact with so far.

If you’re looking for commercial signs for your business, Quality Signs & Service in Burlington, KY can help. Serving businesses throughout the Greater Cincinnati area, the sign design and repair company offers a full array of services, including custom business signs, LED signs, and service and repair. With more than 30 years in business, you can trust the team of experts to provide skilled and prompt service, no matter the size of your project. To get started, contact the team online or call (859) 525-9966.