With more people owning mobile phones nowadays, text messaging is fast becoming a preferred marketing tool. SMS texting will help your business directly reach clients, sans the exorbitant costs of traditional channels and filters of email and internet marketing. Since text messages are likely to be opened within minutes after receipt, they effectively engage targeted consumers. Below are five ways to make the most of this marketing method.  

How Businesses Can Take Advantage of SMS Texting

1. Coupons, Vouchers & Gifts

Discounts and gift cards have gone digital and virtual. Send out single-use coupons to your loyal customers, and encourage potential clients to try your services with limited-time offers. Make it easier and faster to deals by sending codes via text message—people are more likely to redeem convenient mobile coupons than printed counterparts they’d have to take to the store.

2. Exclusive Events & Promotions

If you’ve already built a database of SMS subscribers, it’s quicker to use this method to inform them of upcoming events, product launches, and member-exclusive promos. That’s because text messages are opened faster and more frequently relative to emails. It also reaches a wider audience, as it can be received by any mobile device, whether it’s a smartphone or a cellphone. 

3. Order Confirmation

Another creative way to use text message marketing is order confirmation. Some businesses have their own apps where customers can place their orders, receiving text messages for confirmation, tracking, and delivery updates. Others have made it possible for clients to place their orders via text, especially for those who repeat their previous purchases. 

4. Appointment Reminders

For businesses that deal with lost revenues because of no-shows and wrong schedules, text messaging can be a lifesaver. Texting tools can send out notifications, reminders, and changes about booked appointments, in lieu of relatively time-consuming phone calls and emails. 

5. Password Verification

Most companies with an online platform have realized the importance of a multi-step authentication process when logging in. By requiring randomly generated codes prior to login, the risk of security breaches, unauthorized account access, and loss of sensitive data is reduced.  

Texting for businesses offers a unique way of touching base with your market. For exceptional business services, put your trust on the experts at 1stPoint Communications. Based in Middlesex County, NJ, they provide an extensive range of communication solutions, from VoIP phone systems and SMS to web hosting across the U.S. Call (212) 884-4400 or visit them online to learn how they’ll assist your business.