Because spring signifies revival and renewal, it’s the perfect time for business owners to take on new challenges and test out fresh marketing strategies. If you’re looking for creative new ways to boost the performance of your business, here are a few ideas that are perfect for spring.
5 Business-Boosting Marketing Tips for Spring
1. Incorporate Spring Themes Into Your Marketing
Get clever and think about how your business’s key services could be tied into a seasonal theme. For example, if you run a home goods store or hardware shop, promote products that can be used for spring cleaning activities, such as vacuum cleaners, washing machines, storage cabinets, and clothing organizers.
2. Run Holiday Content on Facebook
Facebook can be a great social media marketing tool, especially when you run content that’s trending and timely. Post photos, stories, contests, and giveaways focused on popular spring holidays like Easter, Passover, Earth Day, and Mother’s Day. To make your content more unique, research lesser-known, unobserved holidays relevant to your business, such as Puppy Day if you run a pet store or Ex-Spouse Day if you’re a matrimonial lawyer.
3. Bring Your Marketing Outdoors
Capitalize on spring fever by holding marketing campaigns and events outdoors. Sponsor a local sports team, have a sidewalk sale, or throw a celebratory picnic to connect with your customers and welcome the arrival of warm weather.
4. Take Advantage of Tax Season
Encourage your customers to spend their tax refunds on your services by offering discounts, coupons, and other sale incentives during the weeks before and after April 15th. You can also incorporate common terms and practices into your marketing; you can use the coupon code “1040” for online discounts or offer early bird promotions to customers who have already filed.
5. Freshen Up Your Look
Whether you run a brick and mortar shop or an online business, changing up your look will get customers’ attention. Spring is a great time to renovate interiors, spruce up storefronts, and update or retool website design.
If you’re interested in brainstorming creative new ad campaigns for spring, contact the marketing experts at Big Raven Media. Based in Minneapolis, MN, they offer a variety of social media marketing services, including training courses, coaching sessions, step-by-step tutorials, and more. Visit their website to see how they can help you improve your online marketing strategies, and call (612) 444-1045 to schedule a consultation.