Whether you helm a law firm or a local dentist office, a bakery or an auto supply shop, there’s a good chance many of your clients and customers will find you via the internet. That is, as long as you have a functional and useful website. One of the most important parts of website creation and content is search engine optimization (SEO). SEO describes the techniques used to improve your rankings in search engines, thereby improving the chances people will find your site and business. If you’re a new business owner or just new to using the web for business, here are the most common SEO mistakes to look out for.

What Are the Most Common Search Engine Optimization Mistakes? 

1. Using the Wrong Keywords

Keywords are terms that describe your business, products, and services. For instance, if you run an auto repair shop, “auto repair” or “mechanic” may be relevant keywords to use on your site. These are terms people are likely to plug into search engines when searching for businesses or services related to yours. Many people make the mistake of guessing what keywords to use, or not using them at all. Fortunately, marketing service companies and online software can help you determine what terms related to your business will attract the most readers.

2. Using Vague Anchor Text

“Click here” is a common call-to-action. Many businesses and publications use it to entice a reader to visit another page for more information. But without the accompaniment of keywords, it’s unhelpful for you and your prospective customers. Instead, be more descriptive and use keywords to tell search engines and your readers what they will find when they follow the hyperlink. Keep in mind search engines rank your anchor text as well as the hyperlink destination.

3. Keyword or Hyperlink Stuffing

“Keyword stuffing” means overusing keywords in a text to the point they seem out of place or obvious. Keywords should fit seamlessly with the text to avoid appearing overly promotional. Most audiences are less likely to engage with a site that seems too pushy. Also, search engines may perceive sites with too many hyperlinks as spam, which will result in lower rankings.

4. Not Buying a Domain Name

You wouldn’t run a business without a business name. The domain name is equally important as it’s what distinguishes your site from all of the others on the internet. Ideally, the domain name should include your business name and some reference to the product or service you’re selling. 

For help with search engine optimization and other marketing services for your small business, turn to the experts at Fredrickson Communications in Durham, NC. With more than 40 years of combined experience in the telecommunications field, this IT consulting firm provides quality service to business owners throughout Durham, Raleigh, and Chapel Hill. From building a website to choosing keywords that fit your industry, they’ll help you come up with a marketing plan that attracts new customers. Call (336) 512-0003 to speak with a friendly team member or visit the website to learn more about how they can help your business succeed.