When you think of advertising, you may not immediately consider stickers, which is exactly why they make effective promotional items. A sticker is a single investment that goes far, improving your brand awareness and taking your advertisement to many different locations. Here are a few reasons to create a sticker to promote your brand.

Benefits of Stickers As Promotional Items For Your Company

1. Wide Exposure

Since many people like using stickers to decorate their notebooks, laptops, and other belongings, a sticker can take your brand to countless new locations. A sticker ad isn’t limited to a single anchor point, and can catch the eye of a potential customer at a public park, a school, a coffee shop, and anywhere else your sticker user visits. This maximizes the exposure of your promotional item, and chances are your existing customer is frequenting some of the same spots your target audience visits.

2. Long Lifespan

Unlike TV spots, radio announcements, and online ads, which only run as long as you pay for, a sticker is a one-time investment that can survive for years. A visually appealing sticker with your logo or company motto can stay on a surface indefinitely, creating a subliminal stimulus that improves your brand awareness and acts in the viewer’s subconscious.

3. Easy distribution

Since stickers are inexpensive and physical items, they’re easy to hand out at events, trade shows, and even to potential partners. Ask to leave some of your stickers at shops you see aligning with your brand or customers, which will further broaden your reach. Stickers are unusual and not typically associated with promotional items, which improves the odds yours will get picked up by a customer or a partner store.

If you’d like to create a branded sticker for your business around Anchorage, AK, contact Great Originals. Specializing in custom promotional items such as posters, brochures, banners, and postcards, this printing shop can help you create premium stickers for your brand. Send them a message on their website or call (907) 561-8922 to discuss a project.