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How to Use Social Signals To Stand Out On Social Media July 16, 2015

NoMad, Manhattan
How to Use Social Signals To Stand Out On Social Media, Manhattan, New York

Social signals have never been so important. They're crucial to Google rankings and other major search engines, creating visibility, and building your authority for your business or website.

Creating social signals is essentially a two-part process: content creation and content sharing.

By publishing and sharing note-worthy, relevant and useful content, you are creating the first step for social sharing.

Below are simple content strategies for creating social signals for your business, to get you noticed.


Write a newsworthy press release regarding important changes at your company or within your industry. Once your press release is written, publish it on quality websites such as PRWeb, Businesswire or Like a Celebrity's local PR newswire. A well-written press release with backlinks and social sharing will get picked up by other news source, multiplying the effect.


The Internet is information central. Everyone turns to the Internet for all their information needs, be it news, product reviews or price comparisons. Use this to your advantage to create quality white papers or reports regarding your particular products or services or factors affecting your industry.


Blogging is an extremely easy way to create new content for your website. Blog about relevant topics within your industry and feed your blogs to your email subscribers, Facebook, Twitter, Linkedin, and Google+ accounts for more exposure and visibility.


Another great way to get social signals is through video content. Start with quality content and create a short video for publication on YouTube. YouTube gets over 4 billion views per day. An informative and original video can get you on the way to easy social sharing.


Webinars are an advanced technique for creating social signals. While a webinar may require more time to create, it can be a great way to acquire leads and create even more content. Add upcoming webinars to your website along with social share buttons and include it on all your social network profiles to encourage participation. A week before your webinar, make sure you write a press release about it. A few days after your webinar create yet another press release and report on its success and any questions raised by participants. You should also post a condensed version of the content on your website as a blog.

Press releases, white papers/reports, blogs, videos and webinars are just a few of the different types of content you can create. Once you create content the next step is to encourage social sharing on as many networks as possible. The more sharing you do, the more likes, shares and +1's you'll receive.

Need more expert advice on your online marketing strategy?

Contact the online marketing specialists at Like a Celebrity at +1-917-512-6192 for a no-obligation consultation.

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