Whether it’s to promote your company’s upcoming event or announce a new product, posters are one of the most effective ways to attract a viewer’s attention and educate them about a service. Expert designers have a few tricks up their sleeves to maximize visual impact of posters and encourage people to act. Here is why the design of your poster is as important as your message, and how to create the perfect layout.

A Guide to Creating Posters With Visual Appeal

Why Is Design So Important?

Have you ever noticed that some posters hold your attention for longer than others? Not all layouts are created equal, and if you’re going to spend precious advertising dollars to create one for your business, you want to ensure you’re using the design tricks that make posters effective. A powerful poster will turn more heads, push your messaging further, and improve your odds for success and customer conversion.

How Can I Create the Most Effective Design?

The main driver of your concept should be your target audience. If your business is a daycare center, you may want to use a playful font and primary colors. If you’re advertising career counseling services, on the other hand, you may want to stick to colors that evoke professionalism and trust, such as blue or green.

After you’ve determined your target audience and what elements to attract them, decide on a visual element to have as a centerpiece for your poster, which could include a product, photograph, illustration, or company logo. Your text should be structured around it, and stay simple enough that it can be easily read from a distance. Choose a bold headline, making the most important text the largest, and include any important dates as a call to action.

If you need a professional team to help you design a layout for your posters, brochures, business cards, or other printed materials, turn to Northern Printing in Anchorage, AK. For over 50 years, this local printing company has provided quality graphics and promotional products for every type of business. Visit their website to explore their range of products, or call (907) 562-6554 to discuss your project with a team member.