East New York, New York
515 SUTTER AVE , Entrance from Hinsdale St.
Brooklyn, NY 11207
(347) 312-5488

How to Find the Right Color Palette for Your Vehicle Wrap March 22, 2019

East New York, Brooklyn
How to Find the Right Color Palette for Your Vehicle Wrap, Brooklyn, New York

Vehicle wraps are smart, cost-effective ways to promote your brand and logo. To get the best return on your investment, you should also be mindful of how the wrap’s design and colors affect your visibility on the road and the way viewers will perceive your company. Here are some key guidelines for choosing the right colors.

3 Steps to Choosing Vehicle Wrap Colors

1. Know What Different Colors Mean

To create an effective design, knowing the emotional connotations associated with different colors will prove helpful. For example, blue is traditionally linked with trust and seriousness, while red evokes feelings of excitement and passion. Certain colors also tend to be associated with different industries. For example, verdant green is usually associated with the environment and landscaping, but can also represent financial services. Black and red, on the other hand, can evoke the grill char of a barbecue restaurant. As such, when choosing colors for a vehicle wrap, be mindful of whether the selected colors match your brand persona and will appeal to your target audience.

2. Follow Color Coordination Rules

vehicle wrapTo stand out on the road, your vehicle wrap will need to be more than one color. Dichromatic wraps featuring two high-contrast colors will make your vehicle stand out or create added emphasis around the logo. Another helpful trick is to use interior design’s 60/30/10 rule. Make 60% of the wrap your brand’s primary color. Dedicate 30% to the secondary color, and use the final 10% on an accent. 

3. Be Consistent

Brand clarity is key. By choosing colors that match the rest of your in-store and digital branding, you’ll enjoy recognition among local customers. If you’re unhappy with the look of your current marketing materials, design your vehicle wrap to match your preferred vision – but be sure to update your business cards, banners, and other promotional items. 

 

If you need help producing fleet graphics, turn to DTM Signs and Truck Wraps. Based out of Brooklyn, NY, their award-winning graphic design team will help you every step of the way, from fine-tuning a design to installation of the vehicle wrap. To learn more about their services and financing options, visit them online or call (347) 312-5488.

Other Announcements, Events and Deals from DTM Signs and Truck Wraps
4 Reasons Vehicle Wraps Are Great Investments, Brooklyn, New York
As a small business owner, the key to success is finding new customers. One way to do this is by investing in a vehicle wrap that highlights your brand. If you’re debating wheth...read more
3 Maintenance Errors That Can Damage Your Vehicle Wrap, Brooklyn, New York
Investing in a vehicle wrap is an effective way to advertise a business, especially if your venture requires service cars. Not only does it boost brand recognition, but it also allow...read more
3 Steps to Create a Brand for Your Business, Brooklyn, New York
Developing a brand for your business is critical for standing out in your market and attracting potential customers. There are endless ways to get the word out once you've developed ...read more
How to Decide Between Truck Lettering & Vehicle Wrapping, Brooklyn, New York
If you just bought a new business vehicle, chances are you’re thinking of placing your information on the side to maximize exposure. Both vehicle wraps and truck lettering can h...read more
3 Summer Maintenance Tips for a Vehicle Wrap, Brooklyn, New York
A vehicle wrap is an effective way to promote your brand or business as you drive. The more attention and care you give to your wrap, the longer it'll last. Summer is an especially i...read more