Vehicle wraps are smart, cost-effective ways to promote your brand and logo. To get the best return on your investment, you should also be mindful of how the wrap’s design and colors affect your visibility on the road and the way viewers will perceive your company. Here are some key guidelines for choosing the right colors.
3 Steps to Choosing Vehicle Wrap Colors
1. Know What Different Colors Mean
To create an effective design, knowing the emotional connotations associated with different colors will prove helpful. For example, blue is traditionally linked with trust and seriousness, while red evokes feelings of excitement and passion. Certain colors also tend to be associated with different industries. For example, verdant green is usually associated with the environment and landscaping, but can also represent financial services. Black and red, on the other hand, can evoke the grill char of a barbecue restaurant. As such, when choosing colors for a vehicle wrap, be mindful of whether the selected colors match your brand persona and will appeal to your target audience.
2. Follow Color Coordination Rules
To stand out on the road, your vehicle wrap will need to be more than one color. Dichromatic wraps featuring two high-contrast colors will make your vehicle stand out or create added emphasis around the logo. Another helpful trick is to use interior design’s 60/30/10 rule. Make 60% of the wrap your brand’s primary color. Dedicate 30% to the secondary color, and use the final 10% on an accent.
3. Be Consistent
Brand clarity is key. By choosing colors that match the rest of your in-store and digital branding, you’ll enjoy recognition among local customers. If you’re unhappy with the look of your current marketing materials, design your vehicle wrap to match your preferred vision – but be sure to update your business cards, banners, and other promotional items.
If you need help producing fleet graphics, turn to DTM Signs and Truck Wraps. Based out of Brooklyn, NY, their award-winning graphic design team will help you every step of the way, from fine-tuning a design to installation of the vehicle wrap. To learn more about their services and financing options, visit them online or call (347) 312-5488.