Your website exists to attract potential customers and make it easy for them to buy your products or services. A clunky, cluttered, or confusing layout works against these purposes and can result in lost sales. To create an effective web design, here are a few basic rules to follow to get your message across effectively.

How to Design an Effective Website

1. Respond to Users

The best people to tell you what your customers want are those customers. Include tracking functions in the web pages to see how customers interact with them, what pages are visited most often, what questions are asked most frequently, and other usage data. This will help you continually improve your web design.

2. Use Smart Keywords

Ideally, your website should be easy to find using a search engine, so research what terms your client base use to find services similar to yours, and include them in the site's descriptions and text. Use the most common phrasing in your industry. For instance, if you sell doors, don’t list them as "entrances" when "doors" is a more common search term.

3. Be Easy to Contact

A website isn't there just to provide information; its purpose is to put potential customers in touch with your organization. To that end, make your contact information easily visible in multiple places throughout the site, and label the contact page clearly. Ideally, provide a phone number, email, address, and social media links.

4. Be Consistent

Having a standard color scheme, font style, and layout for the different pages of the website creates a smooth, seamless experience. Too many style changes can be confusing and off-putting, and make it more difficult for visitors to find the content they're looking for.

5. Make It Intuitive

By the same token, you should also comply with widespread conventions, like using an easily accessible navigation menu or header and fitting your website to the width of a visitor's screen. Changing these elements doesn't make your website look original or fresh; it just frustrates customers when features aren't set up the way they expect.

For expert web design based on years of industry experience, choose Intellicom. Based in Kearney, NE, and serving the greater Nebraska area, they offer a flexible and varied range of services, including IT support, computer hardware, and security. They will help you make your business a success by protecting assets, streamlining processes, and helping you reach a wider audience. To get started, call (308) 237-0684 or get in touch online.