People have been hearing about the so-called death of print for years, but printed promotional items like brochures, banners, and business cards continue to have a strong presence in our daily lives. If your business relies on local consumers, print media offers many benefits that you shouldn’t discount. Here are some of the top reasons why printed materials are still relevant today and will always continue to thrive.

How Print Media Can Help Your Business

1. It Spurs In-Person Dialogue

If your business has a physical location or you attend trade shows or events, printed materials give you the chance to start conversations and answer questions of potential customers and partners. By handing out brochures and business cards that outline your services, you make real-world connections that others are likely to remember.

2. It Grabs People’s Attention

Nowadays, we’re so inundated with on-screen advertisements and marketing that it’s second-nature to scroll past them without a second glance. On the other hand, printed materials such as postcards have a near 100-percent read rate because they’re tangible objects that require minimal effort on the reader’s part. Placing a printed advertisement on someone’s hand will always garner some type of reaction, and the amount of brands that neglect print these days leaves an opening for your business to stand out.

3. It Complements Digital Media

There’s no rule that says print and digital media can’t work together. You can incorporate QR codes into brochures to allow mobile users to instantly reach a specific page of your site, or include social media handles and website URLs to keep customers engaged with your business even after they walk away. This will help you reach the greatest number of customers possible and convert those initial interactions into sales for your business.

If you’re looking to take advantage of print media for your next campaign, contact Great Originals in Anchorage, AK. With over 20 years of experience, they provide businesses throughout the state with a wide range of promotional items, such as brochures, banners, postcards, and newsletters. Request a quote online or call (907) 561-8922 to discuss your project with a printing expert.