If you’re a small business owner, a great way to get your name out there is through promotional items like imprinted pens. Branded writing instruments have one of the lowest costs per impression but are nonetheless effective at leaving a mark on consumers. Because pens serve a practical purpose, people tend to hold onto them for a while, which means better brand recall. Below are four ways to promote your business with pens.

4 Ways to Market Your Business With Pens

1. Professional Event Handouts

When participating in professional events like conventions and trade shows, bring a box of branded pens. Encourage everyone to pick up one of your promotional items—they’re likely to take a pen because of its practicality and handiness. And if you have a booth in job fairs, giving out writing instruments to hopeful applicants will leave a positive impression on them, especially when they’re filling out forms.

2. Local Event Giveaways

Joining community events like festivals, parades, fun runs, and local anniversary celebrations is one way to show your support and involvement. While you’re at it, have a stash of imprinted pens on hand and ready for distribution—just tack a little reminder of what you’re celebrating on the item itself. Collaborate with other local businesses in the area as well, such as by leaving a couple of your branded pens in their shop in exchange for promoting theirs.

3. Business Card Replacement

Another creative use for promotional items like branded pens is to turn them into business cards. As calling card replacements, have your necessary business information imprinted on the pen. Give them out after a meeting or sales presentation instead of a card, which often gets thrown away or lost. A pen is likely to be kept and used longer, raising brand awareness in the process.

4. Store or Office Freebies

Keep branded pens in your office or retail store—your customers and visitors will be thankful for the thought of having something on hand for writing down details or signing off on a contract. Consider giving out promotional items during open houses and company tours as well to achieve top of mind awareness for your small business.

Never underestimate the marketing power of branded promotional items. Whether it’s pens, mugs, T-shirts, or other giveaways, KAK Industrial Ad Specialties will help you brand them quickly and affordably. With over 50 years of service, they have earned a reputation as the leading advertising company serving the Greater Rochester area in NY. Call (585) 865-6105 to get an estimate or check them out online.