It may seem like advertising is shifting to the virtual space these days, but that doesn’t mean traditional forms of media are no longer effective. Studies continuously show that fliers, postcards, and mailers are not only incredibly effective, but even more so that online messaging. Here are a few reasons to consider adding postcard marketing to your business’s advertising strategy.

Why You Should Be Using Postcard Marketing

1. They Are Easy to Read

Unlike emails, which need to be clicked on to open and can be deleted before a message is ever viewed, postcards are double-sided and can be read in one glance. Virtually all postcards get read because the message is highly visible and requires minimal effort on the reader's part.

To make your postcards even simpler to read, keep your message short and straightforward, and have your graphic designer stick to a clean color scheme that highlights your words.

2. They Create a Tangible Reminder 

Even if it isn’t deleted, an email or text message drops to the bottom of your inbox as new messages arrive, erasing the message from memory. A paper postcard, on the other hand, can linger around a house for weeks. Many people save postcards on fridges and offices to reference addresses, deals, and phone numbers, creating physical reminders to get in touch and leaving your message where even more people can see.

3. More People Respond to Them

Marketing statistics matter if you care about creating an effective advertising campaign, and numbers are strongly on the side of traditionally mailed documents. While less than 1% of people respond to email and social media posts, direct mail boasts a stunning 9% response rate (up from last year’s 5.1% rate). Not only is physical mail more effective, but it’s here to stay.

If you’re considering bolstering your marketing with postcards, contact Great Originals in Anchorage, AK. Offering brochures, newsletters, vinyl banners, and other printing services, they can help you get your company’s message across. Upload your documents and send them a message online for a free quote, or give their office a call at (907) 561-8922.