Brochures provide potential customers with clear, concise information about your brand. They engage your target market so they visit your online or physical store and become loyal fans. If you are new to the design process, read the following tips. They will give you a working idea of what your brochure needs to land in and stay in the hands of your audience.

How to Capture Consumer Interest With a Brochure 

Think About Your Brand Persona

Determine your brand personality and message as well as the type of customers you want to attract. The best brochures reflect the brands they are promoting while simultaneously appealing to target audiences. If your company sells baby supplies, for example, your brochure could feature soft, easily-readable fonts, pastel colors, and graphics that pique your consumers’ attention, such as an oversized pacifier or classic teddy bear. Conversely, if you are promoting an oil delivery service, bold, square fonts combined with neutral colors and images of happy customers could be ideal.

Identify Your Potential Buyers

Use analytics tools to get inside the heads of your target market for highly-specific designs. The more you know about your consumers, the easier brochure development will be. Keep in mind that emotions are huge buying influences, so don’t hesitate to appeal to consumers on a personal level.

Get Creative 

Brainstorm with your team to design unique brochures that stand out from the competition. This does not mean using several different fonts or loading the pages with graphics and patterns. Instead, focus on well-designed covers with unique designs that can hold people’s attention. Review different types, such as accordion and single gatefolds, to inspire your creative efforts. Also remember that the best ones are not crowded with text. Consumers want to know what makes your products or services different from the competition quickly and easily.

Get professional help with your brochure design from Superior Printing Service. The Hobbs, NM, business printing company features an in-house team of designers that assist with layout, design, and formatting to provide you with quality marketing materials. Call (575) 393-3261 today or visit the website to learn more about their products and services.