Handing out a striking business card to other professionals and potential clients leaves a great first impression and helps them remember you later. You’ll come across as a competent professional and be the first person that comes to mind when they need the services you provide. To ensure your card is an effective marketing tool establishes your brand, here are 3 design steps to adhere to.

3 Ways to Create an Impressive Business Card

1. Only Include Pertinent Facts

Having too much information on your business card clutters the design and makes it difficult to read. Limit the text to your full name, email address, website, job title or company name, and phone number. This is enough information to let the person know what services you provide and how to contact you. To make your card even more personalized, include a company logo or product image on the back.

2. Use Straightforward Materials

Many people scribble notes on business cards to remember who they received it from, so avoid unusual materials like wood and plastic, which don’t allow you to write on them. To create an original card without compromising functionality, consider embossing the text or adding a raised design on the back.

3. Make Wise Color Choices

Although bright colors can make a business card stand out, consider what brand message you want to convey. Colors are connected to different emotions, so first decide what shades you want connections to associate with you. Blue is associated with professionalism, green with reliability, and purple with luxury and sophistication. Stick to one or two colors that best describe your business, since adding too many might make your card appear unprofessional.

For professional design advice and printing services for business cards, brochures, and other promotional products, contact Northern Printing in Anchorage, AK. With over 50 years of expertise, they use state-of-the-art digital printing methods to deliver professional results. Visit their print shop online or call (907) 562-6554 to request a service.