As a business owner, you’re looking for ways to cut through the competition and white noise to reach your customers. It’s easy to become lost in the shuffle, which is why even the smallest of businesses are turning to content marketing. With a carefully tailored plan and professional assistance, you’ll find your audience more effectively and put your company on the path to growth and success.

Essential Parts of a Content Marketing Strategy

1. Define Your Market

When you start a business, you likely have a customer archetype in mind. This is who you need to reach. Start by defining everything about them. What services do they need? Why do they need them? How old are they, and where do they live? What’s their family size and education level? How do they use the internet, and where do they go? You can then optimize the marketing strategy of your content and online presence to more effectively reach them.

2. Define Communication Methods

Once you know your customer, strategize your path to their attention. You may want to put an emphasis on social media, target ads on the websites they frequent, or create blog posts they can engage with. Determine what kind of content you’ll then create. It may be fun and entertaining or professional and educational. Remember that every step you take should fit in with your brand.

3. Perform an Audit

It’s important to know your weakness, and an audit of your existing content marketing strategy can show you where you’re lacking. Pay attention to previous social media engagement and see what platforms are and aren’t working. Determine if visual and blog-like content is more effective, and track what content visitors have liked best. It’s helpful to work with a marketing company for this phase.

4. Designate Roles

Content marketing can be a full-time job, and you need to cover all your bases. Designate roles among your team. Someone will need to create the content, manage social media accounts, and track analytics. They’ll also need to interact with users, and you’ll need someone who’s familiar with SEO. It can be easier and more cost-effective to work with a third-party company rather than hiring multiple people.

 

If you’re looking for a reliable content marketing partner, ACG247 can assist. For over 20 years, they’ve worked with clients throughout the tri-county region of Florida, offering a variety of services and solutions. Through carefully curated strategizing, they’ll help you climb in local searches and improve online display advertising for your business. Explore their services online and call (305) 279-9959 to speak with a representative.