Of all the ways to get your name—or that of your company—out there, promotional products continue to be strong marketing tools. However, with advancements in technology and design, there are several ways to embellish shirts with your business name or logo. If you’re not sure which method to choose, consider the following benefits of screen printing.

3 Advantages of Choosing Screen Printing

1. Durability

Because the screen printing process involves layers of paint, each of which has its own time to dry, the finished product is known for its resilience. You don’t have to worry about your company’s design flaking off after some time in the washing machine and dryer or cracking as the shirt ages. Instead, your logo or business name will remain intact and legible for years to come.

2. Originality

Unlike digital printing, the screen printing process is formed by the hands that complete the work. Instead of the laser precision of a machine, this process relies on human touch with multiple paint colors applied through a fine mesh screen. Therefore, each piece may be slightly different from the rest, so your customers or fans can enjoy their original, handcrafted promotional product.

3. Affordability

Since preparing the screens for printing takes time and careful consideration, these projects are best done in large batches. Therefore, many printing companies offer discounts when you buy in bulk. Instead of just ordering a select few, you can screen print hundreds of T-shirts and give them out at your next fundraising event. In addition to increasing brand awareness, you’ll use your cost-effective products as advertising tools to boost your bottom line.

If you’re interested in screen printing T-shirts for your business, turn to The Monogram Company of La Crosse, WI. They will help you come up with a custom design and apply it by hand to your carefully chosen garments. In addition to screen printing, they also offer embroidery and monogramming services. To learn more about their offerings, call (800) 784-9647 to speak with a staff member or visit the website.